

Core Viewpoint - The A-share private placement market has significantly rebounded since 2025, with 74 companies completing placements and raising a total of 659 billion yuan, marking a substantial increase compared to the same period last year [1][3]. Group 1: Market Recovery and Drivers - The increase in the number of companies initiating private placements, the proposed fundraising amounts, and the total amount raised are all significantly higher than the previous year [3]. - The recovery of the private placement market is attributed to a combination of policy incentives and market dynamics, with the release of policy benefits and the demand for industrial upgrades acting as dual driving forces [3]. - The "Six Merger Policies" released in September 2024 have activated the merger and acquisition market, leading to a surge in financing needs [3]. - The easing of restrictions for long-term funds such as public funds, insurance funds, and pension funds to participate in private placements has improved project approval efficiency and shortened project cycles [3]. - Over 90% of private placement projects this year have achieved floating profits, further attracting institutional funds into the market [3]. Group 2: Changes in Project Management - There has been a noticeable increase in new private placement projects this year, particularly in sectors such as software, information technology services, and electronic equipment manufacturing [6]. - Many investment banks maintain strong strategic ties with existing clients, leading to a higher proportion of old clients in new private placement projects [6]. - A significant number of new projects are related to merger financing, necessitating the establishment of specialized merger teams within investment banks to provide comprehensive services [7]. Group 3: Evolving Investor Participation - The private placement market has seen a significant profit effect this year, attracting more investors [9]. - Institutional investors' participation logic has undergone profound changes, shifting from viewing private placements as mere discount arbitrage tools to a dual validation approach of fundamentals and discount rates [9]. - There is a transition from short-term trading orientation to long-term allocation thinking, with public funds increasing their allocation in sectors like basic chemicals and non-ferrous metals [9]. - Private equity firms are now actively participating in pricing, utilizing quantitative models to select targets based on discount rates, industry rotation, and ESG factors [9]. Group 4: Competitive Strategies for Investment Banks - Investment banks are urged to enhance their competitive edge in private placements by transitioning from merely being a "channel" to creating value through industry research, funding services, technology application, and product innovation [10]. - Investment banks should establish professional teams in key sectors to conduct in-depth analysis and build industry valuation models [10]. - The need for dynamic pricing systems that adjust issuance base prices in real-time based on industry trends and interest rates is emphasized [10]. - The private placement business is evolving from a funding channel to a capital ecosystem organizer, with research capabilities and resource integration becoming key competitive advantages [10].