60后企业家如何面对人生第一个“亏损年”?

Core Viewpoint - The article discusses the challenges faced by Chinese entrepreneurs, particularly those born in the 60s and 70s, as they encounter their first "loss year" in 2024, marking a significant test in their careers [2][3]. Group 1: Sustainable Development Challenges - Chinese entrepreneurs are now confronted with the major issue of achieving sustainable development, which is described as their "second examination" in their careers [3]. - The domestic market's competitive landscape has undergone profound changes, necessitating a focus on enhancing core technological capabilities and brand marketing while maintaining cost and scale advantages [4]. - The unique advantage of China's large-scale customized manufacturing system presents opportunities in overseas markets, but challenges such as geopolitical tariffs, supply chain integration, talent acquisition, brand building, and community environment must be navigated [4]. Group 2: Personal Growth and Resilience - The challenges faced by entrepreneurs are seen as enriching their career experiences, potentially leading to greater resilience and maturity over the next few years [5]. - For entrepreneurs in their 50s facing such critical challenges, this period is viewed as a valuable life experience and a journey of growth [6].