餐饮业的下半年，从五星级酒店摆摊卖菜开始

Core Viewpoint - The restaurant industry is experiencing a significant transformation, with high-end hotels and mid-range restaurants adapting to market pressures by offering affordable food options, reflecting a shift from "identity economy" to "value economy" [5][11][46]. Group 1: Market Trends - The overall restaurant revenue in China grew by 4.3% in the first half of 2025, but many street-side restaurants faced a 20% decline in monthly revenue [1][21][46]. - High-end hotels are increasingly selling affordable meals, with examples from various cities showcasing a range of low-priced offerings [2][4]. - The mid-range restaurant sector is also adopting similar strategies, with some establishments selling budget-friendly dishes to attract customers [8][12]. Group 2: Consumer Behavior - Consumers are becoming more cautious with their spending, leading to a decline in high-end dining and a preference for cost-effective options [30][55]. - The demand for affordable dining experiences is rising, with a notable increase in the popularity of low-priced tea drinks and local snacks [52][56]. Group 3: Competitive Landscape - The restaurant industry is facing intense competition, with many businesses struggling to maintain profitability amid rising costs and changing consumer preferences [33][72]. - The market is witnessing a structural divide, where high-end dining is under pressure while community-focused and affordable brands are thriving [50][72]. Group 4: Future Outlook - The future of the restaurant industry is expected to see a trend towards smaller, community-oriented businesses that focus on building trust and loyalty among local customers [70]. - There is a growing emphasis on operational efficiency, with successful brands likely to scale up while smaller players may struggle to survive [68][72].