阿尔法工场研究院·2025-07-27 08:37Core Viewpoint - The dispute between Aimeike and Jiangsu Wuzhong has severely impacted the AestheFill brand, potentially driving consumers towards competitors like Aivilan and Su Yan Cui [1] Group 1: Background of the Dispute - On July 21, Jiangsu Wuzhong announced that its subsidiary, Datou Medical, received a termination notice from Korean company Regen, ending their exclusive agency agreement for AestheFill products in mainland China [3] - The day before, Regen announced a new Chinese trademark "Zhen Ai · Su Fei" for AestheFill, indicating a public split from Jiangsu Wuzhong [4][7] - The conflict stems from Aimeike's acquisition of Regen in March, where Aimeike paid $190 million (approximately 1.386 billion RMB) for controlling interest in Regen, thereby gaining ownership of the AestheFill brand [8] Group 2: Financial Implications - AestheFill's success in China is significant, with estimated sales of 85,000 units in its first year, contributing approximately 326 million RMB in revenue to Jiangsu Wuzhong [16] - Aimeike's acquisition of 85% of Regen's shares came with a premium of about 1344.12%, and as of Q3 2024, Aimeike's cash reserves were only 1.6 billion RMB [16] - The loss of exclusive sales rights for AestheFill poses a severe financial threat to Jiangsu Wuzhong, which has already faced scrutiny from the regulatory body for financial misreporting [21] Group 3: Market Dynamics and Brand Impact - The introduction of the new brand name "Zhen Ai · Su Fei" could lead to confusion among consumers, potentially driving them towards more stable competitors [19] - The medical aesthetics market is highly competitive, with the lifecycle of products typically lasting only 8 to 12 months, making the timing of brand transitions critical [17] - The previous success of AestheFill may be undermined by the brand confusion, requiring significant marketing investment to rebuild consumer recognition [20] Group 4: Legal and Ethical Considerations - Jiangsu Wuzhong has indicated plans to pursue legal action to protect its interests following the termination of the agency agreement [24] - The reasons for the termination cited by Regen include alleged unauthorized transfer of exclusive distribution rights by Datou Medical [25] - The ongoing legal disputes and the potential for significant compensation claims could further complicate the situation for both Aimeike and Jiangsu Wuzhong [27]