第一次来和中断了几年又来的跨国企业，到进博会上图什么？

Core Viewpoint - The article discusses the participation of various international brands at the China International Import Expo (CIIE), highlighting their strategies for market expansion and localization in China, which is seen as a critical market for global growth [1][3][12]. Group 1: Brand Strategies and Market Expansion - CASETiFY views China as a core market in its global strategy, planning to increase both online and offline investments while expanding its product range [3][4]. - Sony has redefined itself as a creative entertainment company and is leveraging the CIIE to enhance its brand presence and connect with local governments and industry chains [5][12]. - Sonova aims to tap into the growing Chinese market for hearing health solutions, expecting double-digit growth and showcasing innovative products at the expo [7][12]. Group 2: Success Stories from Previous Expos - Nippon Paint transitioned from a new participant to an established player, achieving significant contracts and showcasing systemic solutions at this year's expo [8][9]. - MSC Cruises continues to strengthen its presence in China, aiming to attract global tourists while promoting local employment and consumption [9][12]. - The German children's nutrition brand inne emphasizes the importance of adapting to local consumer needs through clinical research and partnerships with local institutions [10]. Group 3: Investment and Localization Efforts - Straumann is investing heavily in China, with a new manufacturing facility expected to generate significant revenue and employment opportunities [13]. - Nippon Paint is expanding its production capacity in Tianjin, reflecting its commitment to the Chinese market [14]. - Wartsila is experiencing strong demand in China, with its Shanghai facility operating at full capacity and contributing to global shipping industry advancements [15][16].