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“佛门CEO”的商业版图究竟有多大?
投中网·2025-07-28 06:40

Core Viewpoint - The article discusses the commercialization of Shaolin Temple under the leadership of Abbot Shi Yongxin, highlighting the transformation from a religious institution to a multi-billion dollar cultural and commercial empire, while raising questions about the implications for faith and spirituality [4][24]. Group 1: Background and Leadership - Shi Yongxin, who became the abbot at a young age, transformed Shaolin Temple from a dilapidated site into a thriving commercial entity, leveraging the popularity of martial arts and cultural heritage [9][10]. - The temple's commercialization began in the 1980s, particularly after the success of the film "Shaolin Temple," which opened avenues for brand protection and legal actions against counterfeit products [10][11]. Group 2: Commercial Expansion - Under Shi Yongxin's leadership, Shaolin Temple established various businesses, including the Shaolin Temple Industrial Development Company, which marked the beginning of commercial ventures in the Buddhist community [11][12]. - The temple's revenue streams expanded into cultural tourism, health products, and digital platforms, with significant income generated from ticket sales and related tourism activities [18][20]. Group 3: Financial Performance - In 2010, tourism revenue from Shaolin Temple accounted for one-third of the local government's income, with ticket sales and related experiences generating substantial financial returns [18]. - By 2019, the temple attracted 4.2 million visitors, leading to total tourism-related income exceeding 1.2 billion yuan, showcasing the financial impact of its commercial activities [18]. Group 4: Controversies and Challenges - The commercialization has led to public scrutiny regarding the temple's spiritual integrity, with accusations of prioritizing profit over religious values [24][25]. - Allegations against Shi Yongxin, including misuse of funds and personal misconduct, have further complicated the temple's reputation and raised questions about governance and accountability [4][24][26].