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实探丨金价高位横盘,“黄金平替”成市场新宠!
证券时报·2025-07-28 12:55

Core Viewpoint - The article discusses the recent trends in precious metals, particularly gold, platinum, and silver, highlighting the sales performance and consumer preferences in the Shenzhen market, especially in the context of fluctuating prices and market dynamics [1][4]. Group 1: Market Trends - Gold prices have been stagnant around $3500 per ounce for over three months, while platinum and silver have seen significant price increases [1]. - The sales of silver jewelry have increased, with prices around 15 yuan per gram, and sales of silver bars rising by 20% compared to June [1][3]. - Platinum jewelry has experienced a monthly sales growth of over 30% since May, with retail prices surpassing 350 yuan per gram [4]. Group 2: Consumer Behavior - Young consumers are becoming the main buyers of platinum jewelry, valuing design and cost-effectiveness [4]. - Consumers are cautious about purchasing silver jewelry online, as some products marketed as "pure silver" contain only about 25% silver, with the rest being other metals [3][4]. - Many consumers are waiting for gold prices to drop before making purchases, showing a preference for gold beans and small gold bars due to their lower processing fees and ease of resale [4]. Group 3: Investment Insights - Deutsche Bank predicts that the strong fundamentals for platinum will continue until 2026 due to a four-year supply deficit and structural demand [4]. - Compared to gold, platinum has a smaller market size and lower liquidity, but both platinum and silver offer diversified investment options to mitigate risks in the precious metals market [4].