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20万/平地王诞生背后,又一批实业资本成为“氪金玩家”
第一财经·2025-07-29 09:38

Core Viewpoint - A new wave of industrial giants is entering the real estate market, highlighted by the recent record land acquisition by Shanghai Qixiang Wangyu Real Estate at a floor price of 200,000 yuan per square meter, setting a new national record for land prices [1][5][12]. Group 1: Industrial Capital's Entry into Real Estate - The recent land acquisition by Shanghai Qixiang Wangyu Real Estate has drawn significant attention, marking a trend where industrial capital is increasingly entering the real estate sector [2][3]. - In the first five months of 2025, private enterprises accounted for 25% of land acquisitions in 30 key cities, an increase of seven percentage points compared to the previous year [2][12]. - The entry of industrial capital into real estate is attributed to lower bidding thresholds and structural opportunities in the market, attracting idle funds from private enterprises [12][13]. Group 2: Notable Land Acquisitions - On July 25, 2025, a land parcel in Shanghai was auctioned with a starting price of 163,600 yuan per square meter, eventually selling for 200,000 yuan per square meter, surpassing previous records [4][5]. - In Nanning, a commercial land parcel attracted intense bidding, resulting in 605 rounds of competition, with the final price reaching 135 million yuan and a premium rate of 65.3% [7][8]. - In Nanjing, industrial giants have also been active, with companies like Nantong Yalun acquiring land parcels for over 1 billion yuan, indicating a trend of industrial firms diversifying into real estate [9][10]. Group 3: Characteristics of Private Enterprises' Land Acquisitions - Despite the increase in land acquisition activity, private enterprises tend to focus on smaller, lower-priced parcels, with 50% of their acquisitions priced below 500 million yuan [12][13]. - Only 21% of private enterprises' land acquisitions exceed 1 billion yuan, contrasting sharply with state-owned enterprises, where 56% of their acquisitions surpass this threshold [13][14]. - The recent trend of private enterprises entering the market is seen as a positive signal for the land market, although the overall investment climate has not yet returned to the aggressive expansion seen before 2021 [14].