EASYHOME(SZ:000785) 经济观察报·2025-07-29 11:51Core Viewpoint - The real estate industry in 2025 has experienced significant turmoil, with multiple high-profile executives passing away or facing legal issues, raising concerns about the stability and future of companies within this sector [1][4]. Company Overview - On July 28, 2025, the actual controller and CEO of Juran Smart Home Group, Wang Linpeng, was reported to have passed away at home on July 27 [2][3]. - Wang Linpeng had been under investigation by the Wuhan Municipal Jianghan District Supervisory Committee since April 2025, but was released from detention on July 23, 2025, just days before his death [4]. Financial Performance - Juran Smart Home's net profit has seen a decline of 29%, 21%, and 41% from 2022 to 2024, with a further 39% drop reported in the first quarter of 2025 [15]. - The company's cash balance has decreased from 74 billion in 2020 to 16.7 billion by the end of the first quarter of 2025 [15]. Strategic Initiatives - In late 2024, Juran Smart Home rebranded and initiated a transformation focusing on three main areas: consolidating its core business, digital transformation, and international expansion [17]. - The company aims to transition its home furnishing stores into smart home experience centers and enhance its digital marketing capabilities [17]. - Juran Smart Home has expanded its international presence, with plans to open new stores in Cambodia and Kuala Lumpur, and has enhanced its online platforms to support multiple languages and payment channels [18]. Corporate Governance - Following Wang Linpeng's detention, the board appointed Wang Ning as the acting chairman and CEO, who is viewed positively by employees for his practical approach [4][19]. - The company has faced scrutiny regarding its past merger and acquisition activities, with allegations of potential asset loss and harm to minority shareholders during its shell listing process [12].