最高溢价率54.38%！浙江两地土拍竞争激烈

Core Viewpoint - The land auction in Hangzhou and Yongkang on July 29 showed intense competition, with significant price variations between core and non-core areas, indicating a continued divergence in the real estate market [2][4]. Summary by Sections Hangzhou Land Auction - Three residential land parcels were auctioned in Hangzhou, with a total transaction amount of 50.35 billion yuan. Two parcels were sold at a premium, while one was sold at the base price [3][4]. - The Shiqiao unit land in Gongshu District was sold for 19.13 billion yuan after 43 rounds of bidding, with a floor price of 19,627 yuan per square meter and a premium rate of 28.13% [3]. - The Xingqiao unit land in Linping District was sold for 4.37 billion yuan after 2 rounds of bidding, with a floor price of 10,622 yuan per square meter and a premium rate of 1.16% [3]. Yongkang Land Auction - A low-density residential land in Yongkang was sold for 5.11 billion yuan after 169 rounds of bidding, with a floor price of 27,256 yuan per square meter and a premium rate of 54.38% [5][6]. - The land had an area of 18,562.87 square meters and a planned building area of 18,748.50 square meters, with a plot ratio of 1.01 [6]. Market Trends and Insights - The total transaction amount for the July land auction in Hangzhou reached 102 billion yuan, reflecting a continued divergence in the land market, with core area premium plots still in demand while non-core areas see low premium transactions [4]. - High-quality plots in core areas are favored by leading real estate companies, while smaller firms are shifting focus to non-core or suburban areas. There is an increasing trend towards enhancing product competitiveness, including improved building efficiency and upgraded exterior materials [4].