Core Viewpoint - Novo Nordisk's stock price plummeted over 20% following the announcement of a new CEO and a downward revision of its annual performance expectations, primarily due to weak growth projections for its weight loss drug Wegovy in the U.S. market [1][5]. Group 1: Performance Revision - The company lowered its sales growth forecast for the year to 8% to 14%, down from the previous target of 13% to 21% [4]. - Operating profit growth expectations were also reduced to 10% to 16%, compared to earlier projections of 21% and 24% [4]. - This marks the second adjustment of the company's performance outlook for 2025, following a disappointing first-quarter sales report earlier this year [7]. Group 2: Competitive Landscape - Novo Nordisk faces increasing competition in the obesity market, particularly from Eli Lilly's drug Zepbound, which is impacting Wegovy's market share [5]. - The presence of cheaper generic versions of Wegovy in the U.S. market is also a significant factor contributing to the company's revised outlook [5][6]. - The company plans to combat the competition from generics through legal actions and by investing in direct-to-patient marketing efforts [5]. Group 3: Leadership Changes - Maziar Mike Doustdar has been appointed as the new CEO, replacing Lars Fruergaard Jørgensen, who was unexpectedly removed in May [4]. - The leadership change is part of the company's strategy to regroup after a series of setbacks [5].
崩了!突然,爆雷!