企业股权融资实操手册（232页）

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" aims to assist companies in understanding equity financing and attracting suitable investors [1] - The package includes a printed manual, online courses, and customized notebooks [2][3][4] Group 2: Manual Content Structure - The manual consists of approximately 100,000 words and 232 pages, divided into two main parts focusing on the equity financing process for non-listed companies [6][8] - The first part covers ten key aspects of equity financing, including identifying good companies from an investor's perspective, business planning, financing strategies, company valuation, and negotiation of investment agreements [9][10] Group 3: Key Topics in the Manual - The manual uses relatable metaphors, such as "a glass of beer," to explain critical concepts in the investment field [11] - It provides specific formulas and case studies for understanding valuation and equity structure design, emphasizing the importance of these elements in equity financing [12][13] - The ninth section focuses on identifying potential pitfalls in investment agreements to avoid confusion caused by complex legal terms [13] Group 4: In-depth Discussion on Financing Issues - The second part of the manual delves into essential aspects of equity financing, including internal control systems, equity structure design, business plan writing, and tax risks associated with equity transfer [14] - It discusses common equity structure problems through case studies of failed companies, providing insights for designing effective equity structures [16] Group 5: Investor Relations and Negotiation Strategies - The manual outlines strategies for companies to maximize their interests when negotiating with investors, particularly regarding performance guarantees and board seats [20] - It clarifies misconceptions about financial advisory (FA) fees and emphasizes the importance of selecting the right FA based on the company's specific needs [21] Group 6: Practical Insights and Recommendations - The manual combines perspectives from both companies and investors, sharing practical experiences and strategies to identify potential risks during the financing process [22]