“佛门CEO”释永信的商业版图究竟有多大？

Core Viewpoint - The article discusses the commercialization of Shaolin Temple under the leadership of Abbot Shi Yongxin, highlighting both the successes and controversies surrounding this transformation [3][10][25]. Group 1: Background and Leadership - Shi Yongxin has been the abbot of Shaolin Temple for 26 years, transforming it from a dilapidated site into a multi-industry commercial empire spanning culture, tourism, film, and food [10][14]. - The temple's commercialization began with Shi Yongxin's recognition of the importance of brand protection, leading to the establishment of the first company in the Chinese Buddhist community in 1997 [14][19]. Group 2: Commercialization Strategies - Shaolin Temple has developed a diverse range of revenue streams, including cultural tourism, knowledge property operations, and health industries, creating a unique "religion + business" model [19][21]. - The temple's tourism revenue was significant, with ticket sales and related experiences generating over 12 billion yuan in 2019, driven by peak visitor numbers of 4.2 million [20][21]. - The establishment of the Henan Shaolin Intangible Asset Management Company in 2008 became a core platform for managing the temple's commercial activities [16][19]. Group 3: Controversies and Challenges - The commercialization has led to public scrutiny regarding the temple's spiritual integrity, with rising ticket prices and significant investments in commercial real estate raising questions about its original purpose [25][26]. - Allegations against Shi Yongxin include improper relationships and financial misconduct, which have sparked investigations and public debate about the temple's direction [4][25][26]. - The temple's expansion into real estate and high-profile projects, such as plans for hotels and golf courses, has further fueled criticism regarding the blending of faith and profit [26][28].