斥资超180亿！刘强东出手了

Core Viewpoint - JD Group aims to establish itself as a leading omnichannel consumer electronics platform in Europe through the acquisition of CECONOMY AG, the parent company of MediaMarkt and Saturn, with a cash offer of €4.60 per share, valuing the company at approximately €2.2 billion [2][3]. Group 1 - The acquisition, if completed, will set a new record for Chinese e-commerce companies entering the European market [3]. - CECONOMY's CEO, Kai-Ulrich Deissner, expressed that JD's retail, logistics, and technology capabilities can accelerate CECONOMY's growth trajectory and help it adapt to changing customer expectations and market dynamics [3][4]. - JD has secured support from over half of CECONOMY's shareholders for the acquisition [4][5]. Group 2 - JD and CECONOMY have signed an investment agreement regarding the acquisition and future cooperation [4]. - Convergenta, CECONOMY's largest shareholder, will hold 25.35% of CECONOMY shares post-acquisition, having committed to accept the offer for its 3.81% stake [4][5]. - The acquisition will ensure JD has support for a total of 57.1% of CECONOMY shares before the public offer [5]. Group 3 - CECONOMY is a leader in the European consumer electronics retail sector, operating over 1,000 retail stores across 11 countries and integrating e-commerce with physical retail [5]. - In Q1 2025, CECONOMY reported a 1.6% decline in sales to €5.2 billion, but its online sales grew by 7.4% to nearly €1.3 billion, representing a quarter of total sales, indicating strong growth potential [5]. - CECONOMY will maintain independent operations in Europe post-acquisition, with no plans to adjust personnel or office locations [6][8]. Group 4 - The strategic investment agreement aims to accelerate CECONOMY's growth while preserving its independent operational structure and local technology framework [7][8]. - JD's CEO, Xu Ran, emphasized the importance of CECONOMY's market position and customer relationships, stating that JD will invest resources to support talent development and corporate culture [8]. - Convergenta's representative, Jürgen Kellerhals, fully supports the strategic investment agreement, believing it is the best opportunity for CECONOMY's successful transformation [8].