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刘强东出手,超180亿元收购德国零售巨头
21世纪经济报道·2025-07-31 07:03

Core Viewpoint - JD.com is making a significant move by offering to acquire CECONOMY AG, which could set a new record for Chinese e-commerce expansion into Europe, with a valuation of approximately €2.2 billion, equivalent to over 18 billion yuan [1][2]. Group 1: Acquisition Details - JD.com announced a voluntary public offer to acquire all issued and outstanding shares of CECONOMY AG at a cash price of €4.60 per share, establishing a strategic investment partnership [1]. - The acquisition price represents a premium of 22.7% compared to CECONOMY's closing price on July 23 [5]. - If successful, this transaction will mark a new record for Chinese e-commerce companies entering the European market [2]. Group 2: Market Reaction - Following the announcement, CECONOMY's stock price surged over 16% on July 30 [3]. Group 3: Company Background - CECONOMY was established in 2017 and is headquartered in Germany, originating from the consumer electronics division of the retail giant Metro Group [5]. - The major shareholders of CECONOMY include the Kellerhals family, which holds 27.9% of the shares, and the Haniel family, which has a long-standing business history [7]. Group 4: JD.com's Recent Activities - JD.com has been active in the market, with recent reports indicating plans to acquire Hong Kong-based supermarket chain Jia Bao, with discussions having taken place four months prior [5].