张雪峰：创业者的“野蛮生长”｜《珍知灼见》第五期对话实录

Core Viewpoint - The dialogue reveals the multifaceted identity of Zhang Xuefeng, highlighting his roles in education, business, and public affairs, while emphasizing his genuine approach to helping parents and students navigate the complexities of college admissions [1][2]. Group 1: Government and Education Insights - Zhang emphasizes the importance of local government work reports for parents when making decisions about their children's education and career paths, suggesting that these reports provide critical insights into local industry and employment opportunities [5][7]. - The company actively engages in charitable activities, donating approximately 5 million yuan annually to support education in various regions, reflecting its commitment to social responsibility [10][11]. Group 2: Company Management and Strategy - Zhang's management style is characterized by a hands-off approach, allowing his team to handle day-to-day operations while he focuses on strategic decisions and new business initiatives [19][20]. - The company prioritizes quality in its educational materials, with Zhang personally reviewing all teaching resources to ensure they meet high standards before being offered to students [19][21]. Group 3: Business Philosophy and Employee Relations - Zhang believes that successful entrepreneurship is about creating a fair profit-sharing mechanism rather than merely focusing on revenue generation [31]. - The company does not set specific KPIs for employees, instead fostering a culture where employee satisfaction and personal growth are prioritized [32][33]. Group 4: Market Position and Pricing Strategy - Zhang supports regulatory measures against overpriced college admission services, asserting that such actions are necessary to maintain industry integrity [52][53]. - He expresses confidence that his company's pricing reflects the value of its services, suggesting that quality will prevail over lower-priced competitors in the long run [55][56]. Group 5: Personal Insights and Future Aspirations - Zhang emphasizes the importance of enjoying life and not equating success with financial metrics, advocating for a focus on personal fulfillment and meaningful experiences [118]. - He envisions a legacy that impacts future generations, highlighting the role of his company in shaping the educational journeys of students and the lives of their families [118][120].