沃尔沃渠道变革背后的焦虑：降价带不动销量，Q2首现季度亏损

Core Viewpoint - Volvo is undergoing significant changes in response to the dual pressures of the rising tide of new energy vehicles and intensified market competition, including a reform of its dealer management processes and a global workforce reduction of 3,000 employees [1][6]. Group 1: Response to New Energy Rise - Volvo will reform its dealer management processes in the second half of this year, shifting the focus from sales and management to the quality of consumer service [2]. - The company will implement a "one price" model, ensuring uniform pricing across all dealers, which aims to eliminate the price negotiation space that dealers traditionally relied on [2]. - The reform is a response to the increasing market share of new energy brands, which have rapidly gained traction with differentiated products and models [2]. Group 2: Operational Challenges and Cost-Cutting Measures - Volvo has initiated a global layoff plan affecting approximately 3,000 employees, with 1,200 positions in Sweden and 1,800 in other markets, as part of a broader cost-cutting strategy [6]. - The company reported a revenue decline of 11.7% to 82.9 billion Swedish Krona in Q1, with operating profit plummeting by 59.5% to 1.9 billion Swedish Krona [6][7]. - In Q2, Volvo experienced a further revenue drop of 8% to 93.5 billion Swedish Krona, marking the first quarterly operating loss since its IPO in 2021, primarily due to a one-time non-cash impairment charge of 11.4 billion Swedish Krona [7][8]. Group 3: Struggles in Electric Vehicle Transition - Volvo's sales performance is hindered by a lack of product updates and a slow transition to electric vehicles, with the company recently lowering its 2030 electrification target to 90%-100% electric and hybrid models [11][13]. - In the first half of this year, Volvo's electric vehicle sales in China fell by 57% to 940 units, while overall new energy vehicle sales accounted for only 9.97% of total sales [10][12]. - The company has shifted its strategy to focus on hybrid models, launching a new hybrid architecture to address the shortcomings in its electric vehicle offerings [12].