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“这是最后一根稻草”,外卖大战下,一家夫妻店决定关门
凤凰网财经·2025-08-01 13:48

Core Viewpoint - The article highlights the struggles faced by small restaurants, particularly in the context of the fierce competition and subsidy wars initiated by food delivery platforms, leading to significant declines in traditional dining revenue and ultimately forcing some businesses to close down [2][3][21]. Group 1: Impact of Delivery Platform Subsidies - The ongoing subsidy wars among delivery platforms have severely impacted small restaurants, squeezing their pricing power and profitability [3][20]. - Many small eateries, like the featured barbecue shop, have seen a drastic drop in dine-in customers, with weekend revenues plummeting from 18,000-25,000 to around 8,000, nearly matching their fixed costs [8][9]. - The reliance on delivery services has not translated into increased sales for many traditional restaurants, as the quality of food suffers during delivery, leading to a loss of dine-in customers [6][10]. Group 2: Challenges for Small Restaurants - Small restaurants are particularly vulnerable to the pressures of online delivery and the associated costs, as they lack the resources to compete with larger chains that benefit from supply chain advantages [3][4]. - The shift in consumer behavior towards ordering delivery instead of dining out has become a significant challenge, with many customers now preferring the convenience of home delivery [9][21]. - The financial burden of fixed costs such as rent and utilities remains unchanged, while revenues continue to decline, creating a precarious situation for small business owners [8][9]. Group 3: Emotional and Social Implications - The decision to close a restaurant is often accompanied by emotional turmoil, as owners reflect on their investments and the relationships built with loyal customers over the years [21][25]. - The article emphasizes the human aspect of dining, suggesting that food has an emotional and social value that cannot be replicated by delivery services or technology [24][29]. - There is a growing concern about the future of small restaurants and the potential loss of community and personal connections that they foster [24][29].