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抖音新规:禁止!
证券时报·2025-08-02 00:08

Core Viewpoint - Douyin has upgraded its live streaming management regulations to promote high-quality development and address issues such as inappropriate content, exploitation of minors, and unfair practices against streamers [1]. Group 1: Content Management Regulations - The new regulations prohibit streamers from creating vulgar or inappropriate perceptions [3]. - It is forbidden for agencies to incite or condone streamers to engage in illegal activities, including promoting excessive consumption through ostentatious displays [4]. - Streamers are not allowed to use suggestive clothing or create inappropriate scenarios during live broadcasts [5]. Group 2: User Rights Protection - Streamers must not engage in behaviors that infringe on user rights, such as misleading users into making payments through false promises [6]. - Agencies are prohibited from maliciously hyping or disrupting the operational environment [7]. - There are strict rules against encouraging minors to participate in live streaming activities or promoting unhealthy competition among fans [8]. Group 3: Reporting Mechanism - Users can report any violations of the new management regulations by contacting the platform via email [12].