网信办出手！“自媒体”医疗科普资质认证趋严

Core Viewpoint - The article discusses the recent notification issued by the National Internet Information Office and other health authorities to regulate the behavior of "self-media" in medical science popularization, aiming to enhance public health literacy and prevent misinformation [3][4]. Summary by Sections Regulation of Self-Media Medical Science Popularization - The notification outlines regulations regarding account qualification certification, information sources, and the production and dissemination of professional medical science content [3][5]. - It emphasizes the need for strict verification of medical professionals' qualifications and the authenticity of the information shared [5][6]. Issues with Current Practices - There is a growing trend of "internet celebrity doctors" misusing their authority for profit, engaging in misleading practices such as exaggerated treatment claims and unauthorized online consultations [4][6]. - The notification aims to curb these practices by prohibiting disguised advertising and ensuring that health-related content does not promote medical products or services [6]. Platform Responsibilities - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of medical professional accounts, requiring comprehensive documentation for account approval [5][6]. - The notification mandates that any shared medical information must clearly indicate its source and authenticity, especially if it involves AI-generated content or dramatized health experiences [5][6]. Professional Standards and Promotion - The article notes that medical science popularization is becoming a criterion for professional advancement in hospitals, although self-media contributions are not recognized in formal evaluations [6]. - There is a call for more professional and academically aligned content to be made accessible to the public [6].