Workflow
抖音新规:禁止!
券商中国·2025-08-02 01:43

Core Viewpoint - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Specifications" and released "Douyin Live Group Broadcasting Institution Management Specifications" to regulate the industry and promote high-quality development, focusing on stricter governance measures against various violations, including the exploitation of false intimacy to induce tipping and unreasonable practices by agencies [1]. Group 1: Content Management Regulations - The new regulations aim to eliminate vulgar and inappropriate content in live broadcasts, including the prohibition of creating lowbrow perceptions by hosts [3]. - Agencies are forbidden from inciting or condoning hosts to engage in illegal live broadcasts, such as promoting vulgar content or encouraging excessive consumption through ostentatious displays [4]. - Specific behaviors that are banned include inappropriate attire that highlights sensitive body parts, suggestive scenarios, and the use of lowbrow punishment methods during live interactions [5]. Group 2: User Rights Protection - Hosts are prohibited from engaging in behaviors that infringe on user rights, including misleading users into making payments through false promises or hidden truths [6]. - Agencies must not engage in malicious hype that disrupts the operational environment, such as encouraging minors to participate in live activities or fostering competitive consumption among fans [7][8]. - The regulations also address the need to protect minors from being exploited in live broadcasts and to prevent organized harassment or defamation within fan groups [9]. Group 3: Reporting Mechanism - Users who discover violations of the group broadcasting management specifications by hosts or agencies are encouraged to report such behaviors via email to the platform [13].