证券时报·2025-08-02 03:09Core Viewpoint - Major platforms including Meituan, Taobao, Ele.me, and JD have collectively announced their commitment to resist malicious competition and promote fair industry practices, following regulatory discussions aimed at ensuring compliance with market responsibilities [1][4][5]. Group 1: Regulatory Actions and Industry Self-Regulation - The recent regulatory discussions have temporarily paused the intense competition in the food delivery sector, while the race for instant retail continues among various platforms [2]. - The State Administration for Market Regulation has urged platforms to eliminate unfair competition practices such as fake reviews and malicious price cuts, emphasizing the need for fair competition [4][5]. Group 2: Market Dynamics and Competition - Platforms have increased subsidies and promotional activities to attract consumers, leading to issues such as resource waste and reduced profits for merchants [4]. - The competition is primarily focused on the beverage sector, which is seen as a gateway to the broader instant retail market, projected to exceed 2 trillion yuan by 2030 [7][8]. Group 3: Strategic Differentiation Among Major Players - Alibaba, Meituan, and JD are adopting differentiated strategies based on their strengths, with Alibaba leveraging its vast product resources and user base, JD focusing on supply chain advantages, and Meituan extending its food delivery expertise to all categories of instant retail [8]. Group 4: Emerging Consumer Trends - The new generation of consumers, particularly those born after 2000, exhibit distinct consumption habits, favoring immediate gratification and driving the rapid growth of the instant retail market [9]. Group 5: Growth Potential of Third-Party Delivery Services - The instant retail sector is viewed as a new growth area, with increasing collaboration among brands, stores, and delivery platforms leading to record-breaking order volumes [11]. - The penetration rate of instant retail platforms among online shoppers is expected to rise from 49% in 2023 to 59% in 2024, indicating a growing loyal customer base [11].