《哪吒2》来了！

Core Viewpoint - The article discusses the online release of the animated film "Nezha: The Devil's Child" and highlights its significant box office success, interactive promotional activities, and enhanced viewing experience through upgraded formats [11][12]. Group 1: Online Release Details - "Nezha: The Devil's Child" will be available online starting August 2 at 10 AM, with a message expressing a desire for companionship over time [1]. - The online version will feature an IMAX format converted to 4K quality, showcasing detailed animation effects and including a new 3-minute segment titled "Shen Gongbao's Dark Transformation" [3]. Group 2: Promotional Activities - Various platforms are launching interactive activities, such as Tencent Video's interactive Easter eggs and character skin features, Youku's distribution of gold-themed collectible cards, and iQIYI's "cloud screening" offering virtual ticket stubs [4]. Group 3: Box Office Performance - "Nezha: The Devil's Child" achieved a total box office of over 159 billion, with 154.46 billion from the Chinese mainland and 3.24 billion viewers, making it the highest-grossing animated film globally and the fifth highest in box office history [11]. - The film had a theatrical run of 153 days, spanning from the Spring Festival to the summer season, benefiting from its high-quality production and engaging content [11]. Group 4: Audience Reception - The film received high ratings, with a Douban score of 8.5 and an IMDb score of 8.1, praised by audiences for its detailed animation [12].