Z Product｜2.7亿美金估值，n8n如何用“工作流+Agent”的混合范式撬动自动化市场？

Core Insights - n8n is an open-source workflow automation platform founded in June 2019, aiming to address traditional automation pain points such as cost, privacy, and customization [3][5] - The platform has integrated over 400 third-party applications and has surpassed 230,000 active users, including over 3,000 enterprise users, with an ARR growth of 5 times [5][10] - n8n's unique pricing model charges based on complete workflow execution rather than per task, significantly reducing costs for complex automation [8][30] Group 1: Company Overview - n8n was launched in October 2019 and quickly gained traction, receiving 5,000 GitHub stars within five months and completing a $1.5 million seed round led by Sequoia [3][5] - The platform's user base has grown to over 230,000, with a code repository ranking in the top 50 on GitHub, reflecting its popularity and community engagement [5][10] - The company has raised nearly $80 million across three funding rounds, with the latest round in March 2025 raising €55 million, valuing the company at €250 million [41] Group 2: Product Features and Differentiation - n8n offers a "visual + code" low-code platform, allowing users to build workflows through drag-and-drop as well as custom code integration, ensuring data control and self-hosting capabilities [10][11] - The platform addresses three major pain points in the automation market: high costs associated with per-operation billing, data privacy concerns, and lack of customization [10][12] - n8n's community-driven approach has led to rapid development and contribution, with over 3,859 existing workflow templates available for users [8][36] Group 3: Market Position and Competitive Landscape - Unlike traditional SaaS platforms like Zapier, which charge based on task volume, n8n's model is based on workflow execution, making it more cost-effective for users with complex automation needs [15][30] - The platform is positioned as a "workflow + Agent" solution, gradually evolving to incorporate AI capabilities while maintaining a strong engineering focus [4][21] - n8n's target audience ranges from non-technical users to professional developers and mid-sized enterprises, catering to diverse automation needs [12][15] Group 4: Founder and Team - Jan Oberhauser, the founder and CEO of n8n, has a rich background in technology and entrepreneurship, previously working in visual effects and real-time collaboration applications [34][36] - The n8n team consists of around 80 members from diverse backgrounds, emphasizing transparency, trust, and community orientation [39][41] - The company culture is heavily influenced by its community-driven model, which is seen as a core competitive advantage [36][39]