高德康：以新质生产力推动中国品牌迈向全球领先

Core Viewpoint - The article emphasizes the importance of developing new quality productivity driven by technological innovation for high-quality development in the textile and apparel industry, as articulated by Gao Dekang, the founder and chairman of Bosideng [3][4]. Group 1: Industry Context - The textile and apparel industry is undergoing a transformation where consumer demand is shifting from mere functionality to value resonance, indicating a need for innovation and adaptation [3]. - The current phase of China's economic planning, transitioning from the 14th Five-Year Plan to the 15th, presents a critical opportunity for industries to align with national strategies [3]. Group 2: Company Performance - Bosideng reported a revenue of 25.902 billion yuan and a net profit of 3.514 billion yuan for the fiscal year 2024/2025, marking a historical high for eight consecutive years [3]. - The brand value of Bosideng has surpassed 118 billion yuan, solidifying its position among the top-tier brands in China [3]. Group 3: Strategic Initiatives - Bosideng is leveraging its market advantages by enhancing brand influence through participation in high-profile events and collaborations, such as the "Harbin × Bosideng" co-branding initiative [4][7]. - The company is focusing on innovation through AI design, new material applications, and retail upgrades to strengthen its positioning as a global leader in down apparel [4]. Group 4: Sustainability Efforts - Bosideng is committed to integrating carbon neutrality goals into its brand DNA, aiming for net-zero emissions in operational processes by 2038, and has established a comprehensive ESG strategy [7]. - The company has been recognized in the S&P Global Sustainability Yearbook and holds an AA rating from MSCI for its ESG performance, positioning it as a leader in sustainable practices within the global apparel industry [7].