吴声2025年度演讲：场景革命十年，哲学生活方式到来

Core Viewpoint - The article discusses the ongoing AI scene revolution and its impact on business, emphasizing the need for reconstructing meaning in specific scenarios to adapt to the evolving landscape of consumer needs and technological advancements [5][22][28]. Group 1: Scene Creation and Evolution - The concept of "scene creation" has evolved over the past decade, highlighting the importance of well-designed scenarios in driving the growth of new business entities [13][21]. - Companies like Sanwing Bird and Red Star Macalline exemplify the evolution of scene brands, focusing on personalized solutions and integrating various home-related services to enhance consumer experience [16][19]. - The article notes that understanding user needs within specific scenarios is crucial for brands to innovate and adapt in the AI era [17][21]. Group 2: Instant Emergence and Meaning Reconstruction - The term "instant emergence" refers to the necessity of believing in the emergence of scenarios at every technological moment, which is essential for navigating the rapid changes brought by AI [24][26]. - The article emphasizes that AI's evolution is not just about technology but also involves a cognitive revolution that redefines human existence and experience [26][28]. - The reconstruction of meaning in everyday life is highlighted as a key aspect of the AI scene revolution, where philosophical considerations become integral to understanding technology's role [28][30]. Group 3: Connection and Interaction - The article introduces the concept of "NOW," focusing on the importance of real-time connections in the attention economy, as exemplified by platforms like Xiaohongshu [35][36]. - The evolution of human-machine interaction is discussed, with an emphasis on creating seamless experiences that enhance user engagement and satisfaction [55][56]. - The emergence of "smart agents" as a new form of digital self is highlighted, showcasing how AI can enhance user experiences by understanding and anticipating needs [56][59]. Group 4: Physical and Digital Integration - The integration of physical and digital experiences is emphasized, with examples of companies like Xiaomi and Jiumu showcasing how they leverage AI to enhance user interactions in real-world scenarios [42][73]. - The article discusses how brands are rethinking physical spaces to create meaningful consumer experiences, transforming retail environments into engaging community hubs [82][84]. - The rise of emotional commerce, particularly through collectible toys, reflects a shift towards products that resonate with consumers' identities and emotions [89][90].