吴声2025年度演讲：场景革命十年，哲学生活方式到来

Core Insights - The article emphasizes the concept of "scene creation" as a driving force behind the evolution of new business models and brands in the AI era, highlighting the importance of designing specific scenarios to foster innovation and user engagement [5][15][21]. Group 1: Scene Creation and Brand Evolution - The evolution of brands like San Yi Niao and Red Star Macalline illustrates how understanding user needs and creating tailored solutions can lead to significant business transformations [10][12]. - The concept of "effective time" is replacing "effective space" as the core standard in home living, indicating a shift towards personalized experiences in smart home solutions [10]. - The "scene brand evolution" is characterized by a dual process of deconstruction and emergence, driven by unique situational endowments in various fields [14]. Group 2: AI and Technological Integration - The article discusses the emergence of "Agentic AI" and its potential to reshape productivity and efficiency, although it notes that many applications are still in the exploratory phase [17][19]. - The integration of AI into everyday scenarios is seen as a pathway to enhance user experiences and create new value propositions, as demonstrated by companies like Xiaomi and Star Charging [29][32]. Group 3: Consumer Engagement and Experience - The rise of platforms like Xiaohongshu showcases how real-time connections and user-generated content can redefine consumer engagement and brand value [25][26]. - The concept of "NOW" emphasizes the importance of immediate connections and experiences in the digital age, where traditional metrics of engagement are being replaced by real-time interactions [22][40]. Group 4: Physical and Digital Integration - The article highlights the need for seamless integration between physical spaces and digital experiences, as seen in the collaboration between companies like Fenjun Media and Alipay [35]. - The evolution of human-machine interaction is discussed, with a focus on creating fluid and intuitive experiences that enhance user engagement [41][43]. Group 5: Cultural and Community Engagement - The development of localized cultural spaces, such as the "New Species Space" project, illustrates the importance of community engagement and cultural relevance in modern business strategies [72][73]. - The article emphasizes the role of emotional connections and personal narratives in shaping consumer experiences, particularly in the context of emerging brands and products [69][70].