降低中小商户负担方能促进平台可持续发展

Core Viewpoint - The article discusses the recently released "Compliance Guidelines for Charging Behavior of Online Trading Platforms," which aims to regulate platform charging practices, reduce the burden on platform operators, and promote mutual development between platforms and their operators [2][4]. Summary by Sections Development of Platform Economy - The platform economy in China has seen rapid growth, with online shopping users expected to reach 974 million by December 2024, accounting for nearly 90% of internet users. The online retail sales of physical goods are projected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales [2]. Issues in Charging Practices - There are numerous complaints from merchants regarding the complexity and lack of transparency in platform charging practices. Issues include excessive and unclear fees, forced purchases of services, and hidden charges [2][4]. Focus on Reducing Burden on Operators - The guidelines emphasize the need to reduce the financial burden on platform operators, recognizing that both platforms and operators are in a symbiotic relationship. The success of one is tied to the success of the other [3][6]. Specific Requirements for Charging Practices - The guidelines outline several unreasonable charging behaviors that need to be addressed, such as duplicate charges, charging without providing services, and price discrimination among operators with similar transaction conditions [4][5]. Compliance as a Foundation - Compliance with laws and industry standards is crucial for platform charging practices. The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to ensure fair charging practices [5]. Support for Small and Medium-sized Enterprises - The guidelines advocate for platforms to provide preferential services and support for small and medium-sized enterprises (SMEs), recognizing their vulnerable position and the importance of their participation in the platform economy [6][7].