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惠民保变革:差异化定价众口难调
第一财经·2025-08-03 13:15

Core Viewpoint - The article discusses the current state and future direction of "Hui Min Bao," a type of commercial health insurance that serves as a bridge between social security and commercial insurance, highlighting the recent regulatory changes and their implications for the industry [3][4]. Summary by Sections Regulatory Changes - The National Financial Supervision Administration issued a notice promoting the high-quality development of urban commercial medical insurance, emphasizing the inclusion of new medical technologies, drugs, and devices in coverage [3][4]. - The notice aims to clarify the distinction between commercial insurance and social insurance, encouraging a reasonable expectation of protection among the public [3][4]. Market Dynamics - There are concerns regarding the future positioning of Hui Min Bao, especially with the implementation of differentiated pricing, which may affect its affordability and accessibility [4][5]. - The article notes that the market for Hui Min Bao is estimated to be between 150 billion to 200 billion yuan, but interest from insurance companies remains low due to the unique nature of these products [7]. Differentiated Pricing - Some regions have begun experimenting with differentiated pricing for Hui Min Bao, which could lead to higher premiums for higher-risk groups while still being competitive compared to other health insurance products [5][6]. - The concept of differentiated pricing is seen as a potential breakthrough for the market, although there are concerns about its impact on participation rates [7][9]. Integration with Innovative Drugs - The upcoming commercial insurance innovative drug directory, expected to be released in November, is anticipated to be integrated into local Hui Min Bao products, enhancing their coverage of innovative treatments [12][14]. - The overlap between the special drug directory of Hui Min Bao and the basic medical insurance directory is currently high, necessitating further refinement of product offerings [12][13]. Challenges and Concerns - There are significant challenges in defining "monopolistic" sales practices within the Hui Min Bao market, particularly as multiple products compete in the same region [9][11]. - The article highlights the need for effective policy support to ensure the inclusivity and fairness of Hui Min Bao, as inconsistent positioning among various stakeholders could hinder implementation [7][10]. Future Outlook - The article suggests that the successful integration of innovative drugs into Hui Min Bao will depend on the alignment of local policies and the ability of insurance companies to adapt their product offerings accordingly [15][16]. - The potential for increased claims due to the inclusion of innovative drugs is mitigated by the relatively low percentage of special drug claims in overall product operations [15][16].