Core Viewpoint - Yandex Ads is positioning itself as a key player for Chinese companies looking to expand into Russian and Russian-speaking markets, leveraging its strong market presence and tailored solutions to facilitate cross-border business opportunities [3][5][27]. Group 1: Yandex Ads Overview - Yandex Ads is recognized as a leading advertising platform in Eastern Europe and the CIS, holding over 70% market share in the Russian search market, making it a vital channel for businesses targeting Russian-speaking audiences [3][5]. - The company has been actively collaborating with Chinese enterprises for over a decade, showcasing its experience and commitment to helping these businesses navigate the complexities of the Russian market [25][27]. Group 2: Market Opportunities - The current international landscape, with many Western companies exiting the Russian market, presents a significant opportunity for Chinese firms to capture market share in various sectors, including e-commerce, technology, and heavy industry [5][7]. - Yandex Ads has seen a 64% year-on-year revenue growth in China for 2024, indicating a strong demand for its services among Chinese companies seeking to enter the Russian market [27]. Group 3: Solutions Offered - Yandex Ads provides tailored solutions, including one-on-one service teams that help Chinese companies understand local user behavior and market conditions, enhancing their marketing strategies [8][12]. - The platform offers a variety of advertising formats and advanced SEO techniques, ensuring effective reach and engagement with target audiences [17]. - Yandex Ads has introduced local payment solutions, such as Yandex Pay SDK, which facilitate seamless transactions for Chinese gaming and e-commerce companies in the Russian market [20][22]. Group 4: Industry Engagement - The company has attracted interest from various sectors, particularly gaming, online education, and e-commerce, as these industries seek to optimize their advertising strategies and improve conversion rates in foreign markets [15][21]. - Yandex Ads is actively engaging with a diverse range of Chinese enterprises, including internet giants, heavy industry firms, and state-owned enterprises, indicating its broad appeal across different sectors [31]. Group 5: Conclusion - Yandex Ads emphasizes the importance of understanding local market dynamics and user preferences for successful international expansion, positioning itself as a professional partner for Chinese companies aiming to leverage opportunities in Russian-speaking regions [34].
国门已开，推广有道，Yandex Ads助力海外流量