深度｜Perplexity CEO：为什么决定做Comet浏览器？我们需要自己的客户端，并控制我们自己的命运

Core Viewpoint - Perplexity AI has developed the Comet browser to compete with Google and enhance user experience by integrating AI capabilities directly into the browsing process, aiming to provide a more personalized and efficient online experience [3][10][20]. Group 1: Development Motivation - The decision to create the Comet browser stemmed from the observation that most user queries are conducted through browser search bars, with Google handling approximately 15 billion queries daily, a significant portion of which comes from Chrome and Safari [3][4]. - The historical context of Google's rise, particularly through the Google Toolbar, illustrates the importance of controlling the browsing experience to avoid dependency on other platforms like Microsoft [4][7]. - The need for a dedicated client was emphasized due to challenges faced with existing browser extensions and the desire to maintain control over user data and experience [7][15]. Group 2: AI Integration and User Experience - Comet aims to leverage AI agents to perform complex tasks that traditionally require significant time and effort, such as conducting research across multiple platforms and managing schedules [8][9]. - The browser is designed to enhance user productivity by allowing AI to assist in everyday tasks, thereby providing a competitive edge for small business owners and individuals [9][19]. - The integration of AI within the browser is seen as a necessary evolution to keep pace with advancements in AI technology and user expectations [10][19]. Group 3: Competitive Landscape - Perplexity AI positions itself against Google by challenging the sustainability of Google's advertising model, suggesting that AI agents could disrupt traditional ad spending by providing more efficient alternatives for users [20][21]. - The company believes that Google's reliance on advertising revenue could be undermined as users increasingly turn to AI for decision-making, potentially reducing the effectiveness of Google AdWords [21][36]. - Perplexity AI's strategy focuses on creating a subscription-based model for AI services, which could provide a more stable revenue stream compared to ad-based models [36][39]. Group 4: Privacy and Data Management - Comet emphasizes user privacy by ensuring that data remains on the client side, with no sensitive information like passwords or credit card details being stored on external servers [15][40]. - The company advocates for a zero-retention policy, allowing users to control their data and delete any information they do not wish to retain [40][41]. - This approach contrasts with other AI services that may store user data on their servers, highlighting a commitment to user security and privacy [15][40]. Group 5: Future Vision and AI's Societal Impact - The long-term vision for Comet includes the potential for AI to filter out low-quality content and enhance the browsing experience by providing valuable insights and summaries [22][23]. - The company acknowledges the societal implications of AI, particularly the potential for job displacement, while also emphasizing the need for individuals to adapt and leverage AI to remain competitive in the workforce [43][44]. - Perplexity AI aims to empower users by providing tools that enhance productivity and free up time for personal pursuits, thereby redefining the relationship between humans and technology [43][44].