全球掀起抹茶热，日本出现缺货

Core Viewpoint - The article discusses the global surge in matcha popularity, leading to shortages in Japan, highlighting the increasing demand for matcha products and its implications for the industry [2]. Group 1: Industry Trends - The matcha market has seen a significant increase in demand, with sales rising by 30% year-on-year in Japan [2]. - International interest in matcha has expanded, with countries like the United States and Australia reporting a 50% increase in matcha-related products [2]. - The trend is driven by health-conscious consumers seeking natural and organic products, positioning matcha as a premium offering in the beverage and food sectors [2]. Group 2: Supply Chain Implications - The surge in demand has led to supply shortages in Japan, with some producers unable to meet the rising orders [2]. - Prices for matcha have increased by 20% due to the supply-demand imbalance, affecting both local and international markets [2]. - Producers are exploring ways to scale up production, including expanding cultivation areas and improving processing techniques to meet global demand [2].