Core Viewpoint - The company, Xia Bo Xia Bo, is facing significant financial challenges, with a projected revenue decline of 18.9% in the first half of 2025, leading to a net loss between 0.8 billion to 1 billion RMB, despite a reduction in losses compared to previous years [3][5][6]. Financial Performance - In the first half of 2025, Xia Bo Xia Bo expects revenue of approximately 19 billion RMB, down 18.9% year-on-year, while net losses are projected to narrow to between 0.8 billion and 1 billion RMB, a significant improvement from a loss of 2.74 billion RMB in the same period last year [5][6]. - Cumulatively, the company has incurred losses of approximately 13.26 billion RMB from 2021 to the first half of 2025, with annual losses of 2.93 billion, 3.53 billion, 1.99 billion, and 4.01 billion RMB from 2021 to 2024 [5][6]. Brand Performance - The high-end brand "Couchou," launched in 2016, has seen a revenue decline of 26% in 2024, with a net loss of 3.53 billion RMB, accounting for nearly 90% of the company's overall losses [10][12]. - Same-store sales for Xia Bo Xia Bo dropped by 23.3% in 2024, while Couchou's same-store sales fell by 32%, indicating a decline in both new store expansion and existing store profitability [6][10]. Market Position and Strategy - The company's stock price has plummeted to 0.77 HKD, categorizing it as a "penny stock," with a total market value of only 800 million HKD, representing a decline of over 90% from its peak [7][8]. - The company has initiated a "Phoenix Returns" partner program to recruit new store partners from within its workforce and the restaurant industry, aiming to open 50 to 100 new partner stores annually [12][13]. Operational Challenges - The company has faced challenges in maintaining a clear brand positioning, leading to a dilution of brand identity and a loss of customer loyalty [10][12]. - The aggressive expansion strategy from 2018 to 2021 resulted in a significant increase in store numbers, but also led to a decline in store quality and profitability, prompting a large-scale store closure plan starting in 2023 [6][10]. Future Outlook - Despite the narrowing of losses in the first half of 2025, the company still faces multiple challenges in its recovery, including the need for improved cost control, operational efficiency, and brand differentiation [12][13].
盈利警告!呷哺呷哺:预计半年净亏破亿,收入跌近两成
新浪财经·2025-08-04 09:38