营销导向的“对撞测试” 应缓行

Core Viewpoint - The incident involving the crash test conducted by Li Auto and the subsequent reactions from involved parties highlights significant issues related to commercial ethics, legal compliance, and the competitive landscape in the automotive industry [2][4][6]. Group 1: Incident Overview - Li Auto conducted a crash test simulating real traffic scenarios, which inadvertently involved Dongfeng Liuzhou Motor's brand, leading to public controversy [2]. - Dongfeng Liuzhou Motor claims that the crash test constitutes serious infringement and misleads the public, damaging its brand reputation [2]. - China Automotive Engineering Research Institute (China Automotive Research) emphasized its commitment to scientific rigor and objectivity, while reserving the right to pursue legal action against malicious interpretations [2][3]. Group 2: Commercial Ethics - Respect for commercial ethics is crucial, encompassing honesty, fair competition, and social responsibility [4]. - Violating commercial ethics can lead to a loss of public trust, which is harder to regain compared to breaches of legal regulations [4]. - The ongoing crash test incident has heightened public attention, influencing marketing strategies and pushing boundaries of commercial ethics [4]. Group 3: Legal Compliance - The crash test videos fall under advertising law, as they serve a promotional purpose beyond standard safety testing [5]. - Non-standard tests conducted for marketing purposes are subject to advertising regulations, and any resulting damage to competitors can be considered commercial defamation under anti-unfair competition laws [5]. Group 4: Industry Competition - The automotive sector, particularly in the context of new energy vehicles, is under scrutiny for irrational competition practices [6]. - Regulatory bodies are emphasizing the importance of addressing non-rational competition in the industry, which includes not only pricing but also marketing tactics like the crash test [6]. - The crash test incident may evoke concerns about hidden forms of irrational competition, necessitating a cautious approach to such promotional activities [6].