广发基金：在时代浪潮中坚守初心，以专业书写成长篇章

Core Viewpoint - The article highlights the growth and evolution of Guangfa Fund over 22 years, emphasizing its commitment to professional value creation and customer-centric service, leading to a significant asset management scale exceeding 1 trillion yuan and serving over 173 million investors [1][2]. Product-Driven Development - Guangfa Fund views its product line as the core of its survival and development, establishing a diverse range of active equity products since its inception in 2003, which has contributed to strong investor returns [2][3]. - The company has developed a comprehensive product system covering multiple assets, strategies, and markets, including alternative assets like gold and oil, and has established a strong presence in overseas investments [3]. Continuous Improvement in Product Quality - The company has implemented a closed-loop product quality management system, focusing on product positioning, process management, and performance evaluation to enhance customer profitability and investment supply quality [4][5]. Research and Investment Capability - Guangfa Fund has continuously iterated its research and investment capabilities, transitioning from value investing to a multi-style approach, and has built a robust research framework covering various investment strategies and asset classes [6][7][8]. - The company emphasizes the importance of a stable and professional talent pool, with over 70% of fund managers being internally trained, which supports its investment performance [8]. Customer-Centric Approach - The company has initiated various customer service programs, such as the "Heart Bridge Journey," to enhance investor understanding and optimize their investment behavior, serving millions of investors through numerous events [10][11]. - Guangfa Fund aims to transform its operational model towards a more advisory-focused approach, enhancing customer experience through tailored solutions and promoting long-term investment habits [11][12]. Future Strategic Direction - The company is committed to creating sustainable and high-quality investment experiences for clients, focusing on enhancing its asset management capabilities and refining its product offerings to meet evolving customer needs [12][13]. - Guangfa Fund plans to leverage technology, including AI, to improve operational efficiency and enhance service delivery, aiming to create greater value for investors [13].