Core Viewpoint - The article discusses the rise of the "emotional economy," where consumers are increasingly spending on products and services that provide emotional satisfaction and psychological compensation, particularly in response to societal pressures and anxieties [4][9]. Group 1: Emotional Consumption Trends - Emotional consumption, defined as the behavior of consumers seeking emotional satisfaction through purchases, has seen a compound annual growth rate of 12% since 2013, with projections indicating the market will exceed 2 trillion yuan by 2025 [5]. - A survey revealed that 64.6% of respondents aged 18-65 prioritize spiritual consumption, with 48.9% seeking dedicated time for relaxation each week [5]. - The current emotional economy is characterized by a demand for low-cost, quick-acting emotional relief products, which include everything from blind boxes to virtual companionship services [4][5]. Group 2: Psychological and Sociological Perspectives - From a psychological perspective, emotional consumption is linked to anxiety and loneliness, with consumers using it as a strategy for emotional management [12]. - Sociologically, emotional consumption products serve as symbols of social capital, helping individuals construct idealized identities in a digital context [12]. - The economic perspective categorizes emotional consumption as an "escape experience," where consumers seek temporary relief from real-life pressures [13]. Group 3: Market Dynamics and Consumer Behavior - The emotional economy is rapidly growing, with brands like LABUBU experiencing explosive growth due to their ability to resonate with consumers' feelings of imperfection and anxiety [17]. - Consumers are increasingly motivated by identity performance and social currency, with purchases serving as a means to express individuality and align with current trends [18][20]. - The article highlights a shift in consumer behavior where emotional value is quantified, leading to a transactional view of relationships and experiences [25][26]. Group 4: Challenges and Reflections - The article raises concerns about the implications of emotional consumption, questioning whether it leads to genuine emotional fulfillment or merely masks deeper issues [24][27]. - It suggests that while consumers seek immediate emotional gratification, there is a risk of emotional emptiness and a decline in meaningful connections [27]. - The narrative around love and relationships is evolving, with emotional value becoming a key factor in personal connections, potentially leading to superficial interactions [25][26].
2万亿元的大生意,瞄准年轻人的钱包
创业邦·2025-08-05 03:16