盒马关闭所有会员店，最新回应

Core Viewpoint - Hema is discontinuing its membership store format, with the last remaining Hema X membership store in Shanghai set to close on August 31, 2025, marking the end of this business model for the company [3][4][6]. Group 1: Hema X Membership Store Overview - Hema X membership store was the first Chinese brand in the warehouse-style membership store sector, typically occupying over 15,000 square meters and offering integrated online and offline services [4]. - The first Hema X membership store opened in Shanghai on October 1, 2020, and expanded to cities like Beijing, Nanjing, and Suzhou, becoming a key focus for Hema [4][6]. Group 2: Strategic Shift - Hema's management decided to shift focus to Hema Fresh and Hema NB formats, indicating a strategic choice to allocate resources to more profitable ventures [6][7]. - The decision to end the membership store format is attributed to the high capital investment and long return on investment period of 8 to 10 years, which Hema cannot afford at this time [7][8]. Group 3: Competitive Landscape - The membership store format faces intense competition from established players like Sam's Club and Costco, as well as emerging formats like Dailu Fan's M membership store and discount supermarkets like Aoleqi [8]. - Aoleqi's recent performance, achieving over 1 million yuan in sales on its opening day, exemplifies the competitive pressure on membership stores [8].