盒马会员店将全部停业

Core Viewpoint - Hema has completely shut down all of its membership stores, marking the end of its attempt to establish a second growth curve that aimed to compete with Costco [2][3]. Group 1: Business Closure - All Hema X membership stores have ceased operations as of August 4, 2023, following the closure of the last remaining store in Shanghai on August 31 [1][2]. - The closure includes the initial stores opened in major cities such as Beijing, Shanghai, Nanjing, and Suzhou, with a total of 10 stores launched since the first store opened in October 2020 [3][4]. Group 2: Strategic Shift - The decision to close the membership store format is part of Hema's strategic adjustment to focus on its core business, Hema Fresh, and other formats like outlets [7]. - Hema aims to enhance its competitive edge by strengthening its high-quality fresh supply chain and instant delivery capabilities, moving away from the membership model that targeted middle-class and high-end consumers [6][7].