Workflow
淘宝即将上线大会员体系:打通饿了么、飞猪、盒马
第一财经·2025-08-05 07:28

Core Viewpoint - Alibaba is launching a new membership system that integrates various services across its ecosystem, marking a strategic shift from e-commerce to a comprehensive consumer platform [1] Group 1: Membership System - The new membership system will connect resources from Ele.me, Fliggy, and Hema, covering a wide range of consumer needs including shopping, food delivery, travel, and transportation [1] - The 88VIP user benefits will be significantly upgraded as part of this new initiative [1] Group 2: Strategic Shift - The integration of Ele.me and Fliggy into the China e-commerce business group signifies Alibaba's transition towards a broader consumer platform strategy [1]