Core Viewpoint - The article discusses the internal and external challenges faced by Wahaha under the leadership of Zong Fuli, particularly in light of the ongoing inheritance dispute and her management style, which has led to dissatisfaction among employees and distributors [5][9][10]. Group 1: Management Changes and Employee Dissatisfaction - Zong Fuli has not appeared at the company for over a month, leading to speculation about her whereabouts [5][6]. - Since taking over after the death of founder Zong Qinghou, Zong Fuli has implemented significant reforms, including layoffs and a management style that differs sharply from her father's [9][10][25]. - Employees and distributors have expressed dissatisfaction with Zong Fuli's management, citing issues such as unrealistic sales targets and a lack of support [12][13][16]. Group 2: Legal and Financial Issues - A lawsuit involving over a thousand employees regarding the 2018 employee stock buyback has intensified the conflict within the company [11]. - Distributors have reported financial losses and difficulties in reimbursement processes, leading to further frustration with the company's management [12][13][38]. Group 3: Strategic Direction and Market Position - Zong Fuli aims to modernize Wahaha's management structure, focusing on data and results, contrasting with the previous "people-oriented" approach [28][30]. - The company has not launched new products since Zong Fuli took over, indicating a pause in innovation while she focuses on restructuring the sales system [33][35]. - Wahaha is shifting towards a more controlled distribution model, which has faced resistance from distributors who feel their interests are threatened [39][40]. Group 4: Current Operations and Future Outlook - Despite the turmoil, Wahaha's production lines are reportedly operating normally, and the company continues to function internally [21][22]. - The article suggests that the effectiveness of Zong Fuli's reforms and the company's future performance remain uncertain, with ongoing challenges in sales and employee morale [42].
宗馥莉去哪了?
阿尔法工场研究院·2025-08-06 00:07