Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project during Jay Chou's concert in Shanghai, marking the largest comprehensive IP, cultural tourism, and concert event related to Zhou Chou's character to date [2][4][7]. Group 1: Project Collaboration - The project is in collaboration with Shanghai Jiushi Cultural Communication Co., Ltd., a wholly-owned subsidiary of the Shanghai State-owned Assets Supervision and Administration Commission [4]. - The partnership aims to explore the "ticket root" economy and its full-scene application, enhancing urban cultural tourism development [9]. - The collaboration will feature Zhou Chou's giant portraits at six landmark locations in Shanghai and various themed pop-up points [6][7]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand retail channel networks, including initial funding for collaboration with Yushu Technology [4][12]. - The planned use of the funds includes purchasing and developing vending machines and robotic equipment, with 38.2% of the net proceeds allocated for this purpose [12][13]. Group 3: IP Development - The company has been intensifying its efforts in developing the Zhou Chou IP since its launch in 2019, focusing on various revenue streams such as event sponsorship, merchandise sales, and licensing fees [9][10]. - The collaboration with Yushu Technology aims to create consumer-grade robotic products with strong IP attributes, enhancing the company's product offerings [14].
巨星传奇：周杰伦演唱会消息来了！