赵露思谈甜品店合伙纠纷,明星开餐厅大多数仅“红极一时”
第一财经·2025-08-06 10:04

Core Viewpoint - The article discusses the challenges faced by celebrities in the restaurant industry, highlighting the case of actress Zhao Lusi and her failed dessert shop partnership, which underscores the common pitfalls of celebrity investments in food businesses [2][4]. Group 1: Celebrity Investment Challenges - Zhao Lusi's dessert shop, RosyWylie, has closed down due to issues with her partner, who was absent and unresponsive, leading to financial losses and trademark registration problems [2][3]. - Many celebrity-owned restaurants initially attract attention but often fail due to a lack of operational expertise among the celebrity owners, who typically delegate management to third-party teams [4]. Group 2: Industry Insights - The trend of celebrities investing in restaurants has been prevalent, with many brands like Xue Zhiqian's "Shangshangqian" and Zheng Kai's "Huofengxiang" experiencing short-lived success [4]. - Analysts note that while third-party operators may have professional management skills, they often prioritize profit over creative planning, resulting in many celebrity restaurants ultimately failing [4].