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多地整治楼盘“偷面积”
21世纪经济报道·2025-08-07 02:13

Core Viewpoint - The article discusses the recent regulatory changes aimed at addressing the "area theft" phenomenon in the real estate market, which is expected to shift the focus from maximizing usable space to improving product quality and service in the industry [1][2]. Regulatory Changes - Multiple cities have introduced measures to regulate the design of windows and balconies, ensuring that structural columns are included in area calculations and limiting the modification of certain spaces to prevent illegal area expansion [1]. - For example, Chengdu has set a limit on the increase of "board rate" to no more than 1.5%, and height discrepancies are restricted to within 0.15 meters to prevent developers from illegally increasing usable space [1]. Market Trends - Since last year, several cities have launched high-utility new properties, leading to a shift in market dynamics. The new regulations are expected to reduce the prevalence of "super high utility" residential land [3][4]. - New projects in cities like Chengdu and Guangzhou are being developed with higher usable rates, with some projects achieving rates over 120% [4][5]. Buyer Preferences - The introduction of new regulations has resulted in positive market feedback, with buyers favoring new projects due to their high utility rates and favorable pricing [5]. - The demand for quality housing has driven changes in planning, with developers encouraged to focus on product quality rather than just utility rates [7]. Long-term Implications - The emergence of new regulations is seen as a transitional phase, with the potential for "area theft" issues to arise if not properly managed. The industry is encouraged to prioritize product design and service over merely high utility rates [7][8]. - The ongoing optimization of policies is expected to promote rational market behavior and enhance product competitiveness, leading to a healthier market environment [7][9].