证券时报·2025-08-07 04:39Core Viewpoint - The article discusses the recent negative publicity faced by Li Auto, highlighting organized efforts to spread misleading information about its users, which has prompted the company to consider legal action against the perpetrators [1][3][5]. Group 1: Negative Publicity and Response - Li Auto's legal department reported receiving multiple complaints from car owners about a surge of misleading negative comments targeting Li Auto users across various online platforms [3]. - The company identified that this negative information was being disseminated continuously over 24 hours on multiple platforms, indicating a coordinated effort to harm the brand's reputation [5]. - On August 3, a single platform saw 45 identical posts attacking Li Auto users within a short time frame, demonstrating the organized nature of the campaign [5]. Group 2: Legal Actions and Evidence Collection - Li Auto has committed to standing behind its users and is actively gathering evidence to pursue legal actions, including civil lawsuits and criminal reports against those responsible for the negative campaigns [5]. - The company has highlighted the financial incentives behind the negative publicity, revealing that individuals were being paid to collect and share negative behaviors of Li Auto users, such as improper parking and lane changes [5].