颠覆互联网的下一波浪潮：Agentic Web来了！

Core Viewpoint - The article discusses the emergence of the "Agentic Web," a new paradigm in internet usage where AI agents autonomously complete tasks based on user-defined goals, marking a significant shift from traditional web interactions [3][6][57]. Group 1: Paradigm Shifts in the Web - The internet has undergone three major paradigm shifts: from a keyword-driven "directory web" in the PC era, to a recommendation-driven "content explosion" in the mobile era, and now to an "action network" driven by AI agents [8][9][15]. - In the Agentic Web, the role of the web transitions from being an information repository to an ecosystem of actionable resources for AI agents [13][15]. Group 2: Definition and Structure of Agentic Web - The Agentic Web is defined as a distributed, interactive ecosystem where AI agents, powered by large language models (LLMs), continuously plan, coordinate, and execute goal-oriented tasks [16][17]. - Users interact with the web by delegating tasks to AI agents, which autonomously handle the execution of these tasks [20][21]. Group 3: Core Dimensions of Agentic Web - The structure of the Agentic Web can be understood through three core dimensions: intelligence, interaction, and economy [24][28]. - The "Agent Attention Economy" signifies a shift in focus from human clicks to AI agent interactions, changing the metrics of commercial competition [29]. Group 4: Application Scenarios - The capabilities of the Agentic Web can be categorized into transactional, informational, and communicational tasks, enabling AI agents to perform a wide range of functions from booking tickets to conducting research [30][31]. - In transactional tasks, users can simply state their needs, and AI agents will autonomously complete the entire process, enhancing efficiency [33]. Group 5: Challenges Ahead - The implementation of the Agentic Web faces systemic challenges, including the need for improved AI capabilities, robust network infrastructure, and a redefined economic model [42][43]. - Key challenges include ensuring the reasoning and memory capabilities of AI agents, managing security risks associated with external tools, and establishing effective communication protocols for multi-agent collaboration [44][51]. Group 6: Socio-Economic Implications - The rise of the Agentic Web poses significant implications for traditional advertising models, labor markets, and economic structures, necessitating a reevaluation of how value is created and distributed in the digital economy [56][58]. - As AI agents become more prevalent, there is a pressing need to address the potential displacement of jobs and ensure equitable economic benefits [56][58].