盒马宣布：再开近100家！

Core Viewpoint - Hema is shifting its focus to its main business formats, Hema Fresh and Hema Neighbor Business, while closing its membership stores, which were previously seen as a second growth curve. The company aims to open nearly 100 new Hema Fresh stores in the upcoming fiscal year and is optimistic about the domestic consumption market [2][3][5]. Group 1: Business Strategy - Hema Fresh has over 420 stores as of March 31, 2025, and ranks third in China's supermarket sector with a GMV of 75 billion yuan, following Walmart China and RT-Mart [5]. - The company has achieved its first annual profit in the last fiscal year, indicating a more stable and rapid development due to strategic focus [5][6]. - Hema's CEO, Yan Xiaolei, has set a target for the company to reach a GMV of 100 billion yuan within three years [6]. Group 2: Store Operations - Hema is closing its X membership stores, which were intended to compete with Costco, as part of a strategic adjustment to concentrate on its core business formats [3][5]. - The closure of membership stores is a proactive business adjustment that began earlier in the year, with the company emphasizing that Hema Fresh stores will continue to operate [5][6]. Group 3: Market Expansion - Hema is leveraging Alibaba's consumer platform to expand its customer base, including a recent collaboration with Taobao 88VIP to offer Hema X membership experience cards [7]. - Hema has also appeared prominently on Taobao's homepage, enhancing its visibility and driving more traffic to its stores [8].