华为、奇瑞下完“猛药”后智界终于走到了十字路口？

Core Viewpoint - The article emphasizes the urgent need for the Zhijie brand to undergo significant transformation and improvement in order to compete effectively in the automotive market, particularly against established players like Tesla [1][6][9]. Group 1: Sales Performance - In July, Zhijie achieved sales of 3,268 vehicles, marking a year-on-year increase of 112.07% and a month-on-month increase of 32.90%. Cumulatively, from January to July, total sales reached 48,901 vehicles, reflecting a year-on-year growth of 164.69% [6]. - Despite these impressive growth figures, the performance is deemed unsatisfactory when considering the substantial backing from Huawei and Chery, as well as the strategic positioning against Tesla's Model 3/Y [6][9]. Group 2: Strategic Developments - A brand strategic cooperation agreement was signed in Shenzhen, and Zhijie's dual design centers in Shanghai and Shenzhen were officially opened, indicating a commitment to enhancing design capabilities [3][10]. - The establishment of a dedicated R&D center in Wuhu, named "Songshan Lake," aims to create a specialized base for technological innovation, with a significant influx of experienced talent from successful projects like AITO [11][12]. Group 3: Organizational Changes - Zhijie has become Chery's top priority project, with plans for independent operation under a new structure that promises dedicated resources and support for high-end brand development [9][16]. - The independent Zhijie Automotive has increased its R&D personnel to 5,000, with an investment plan exceeding 10 billion over three years, aimed at enhancing product and user experience [12]. Group 4: Product Innovations - The upcoming models, Zhijie R7 and S7, are expected to feature significant upgrades, including zero-gravity seats and advanced driver assistance systems, which are strategically designed to enhance user experience [15][19]. - Continuous OTA upgrades have been implemented, showcasing Zhijie's commitment to keeping its products fresh and technologically advanced [14][19]. Group 5: Market Positioning - The article highlights the importance of Zhijie's service system, which has gained wide recognition among users, providing comprehensive support that enhances the overall product value [19]. - The introduction of new models and the planned launch of the Zhijie MPV in early 2026 are seen as critical steps in establishing a robust product matrix and enhancing brand influence in the market [20][23]. Group 6: Future Outlook - Analysts predict that as Zhijie's product lineup expands and brand recognition grows, it will increasingly attract a consumer base that values technology and practical value, fostering a positive feedback loop between product development and market acceptance [23]. - The upcoming launch of the new models on August 8 is viewed as a pivotal moment for Zhijie, with expectations that the strategic investments from Huawei and Chery will yield significant results [22][23].