2.14万套！上半年20城豪宅成交增超20% 上海“一枝独秀”

Core Viewpoint - The luxury housing market in key cities is experiencing significant growth, with a notable increase in transactions for properties priced over 10 million yuan, indicating a strong demand and market resilience [4][5]. Group 1: Market Overview - In the first half of 2025, 20 key cities in China saw a total of 21,400 luxury homes (priced over 10 million yuan) sold, representing a year-on-year increase of 21% [4]. - The overall new home sales in 100 cities only saw a slight increase of 5%, highlighting the luxury segment's strong performance [4]. - The top five cities (Shanghai, Beijing, Shenzhen, Hangzhou, and Guangzhou) accounted for 80% of the luxury market, with Shanghai leading in both absolute sales volume and market share [4]. Group 2: Sales by Price Segment - In Shanghai, 6,182 luxury homes priced between 10 million and 30 million yuan were sold, making up nearly 30% of the total in the 20 key cities [4]. - For properties priced above 30 million yuan, Shanghai's sales reached 1,096 units, representing over 60% of the total, with the ultra-luxury segment (over 50 million yuan) dominating at 482 units sold, accounting for 78% of that market [4]. Group 3: Product Characteristics - The luxury homes sold in the first half of 2025 showed a preference for larger sizes, with properties over 180 square meters making up 46.14% of sales [5]. - The mid-sized luxury segment (100-140 square meters) also saw significant growth, with 100-120 square meter homes increasing by 3.68% year-on-year and 120-140 square meter homes increasing by 6.28% [5]. - New housing regulations aimed at enhancing living quality and space efficiency have positively impacted the market, driving upgrades in residential products [5].