快时尚品牌Forever 21再返中国市场

Core Viewpoint - Forever 21, a previously exited American fast fashion brand, is re-entering the Chinese market through a partnership with Shanghai Chengdi Trading Co., Ltd, which was announced on June 13, 2023 [2]. Group 1: Company Background - Forever 21 was previously an independent company that filed for bankruptcy protection in 2019 due to overexpansion, large store sizes, and e-commerce impacts [4]. - In February 2020, Authentic Brands Group (ABG) acquired Forever 21's intellectual property and some business operations for $81 million, forming SPARC Group to continue its operations [5]. - SPARC Group merged with JCPenney to form Catalyst Brands in January 2025, but the company filed for bankruptcy in March 2025, with liabilities ranging from $10 billion to $100 billion [5]. Group 2: Current Developments - The partnership with Shanghai Chengdi Trading Co., Ltd is focused on brand licensing, which means Forever 21's operations in China are not directly linked to its bankruptcy in the U.S. [6]. - The Shanghai Chengdi Trading Co., Ltd was established in January 2015, with a registered capital of 5 million RMB, and its business scope includes wholesale and retail of various products, including clothing [2]. - Forever 21 has also registered multiple trademarks under "FOREVER 21" in categories related to clothing and leather goods [3].