宗馥莉10亿饮品基地项目获批

Core Viewpoint - The approval of the new beverage production base project by Xi'an Hengfeng Beverage Co., Ltd. is a strategic move to enhance market penetration and reduce logistics costs in the northwest and central regions of China, supporting long-term revenue growth for the company [2][4]. Group 1: Project Overview - The new project involves the construction of one high-speed water production line, two milk production lines, and one sterile production line, with a total investment of 1 billion yuan [2]. - The project will produce a variety of beverages, including purified water, tea drinks, coffee, fruit juices, and dairy products, and will include supporting facilities for bottle caps and preforms [2]. Group 2: Company Background - Xi'an Hengfeng Beverage Co., Ltd. was established in December 2017, with a registered capital of 45 million USD, and is primarily engaged in beverage production and food sales [2]. - The company is 90% owned by Hongsheng Beverage Group Co., Ltd., with Zong Fuli serving as the executive director [2]. Group 3: Strategic Implications - The strategic location in Xi'an allows the company to reach a broader consumer base in the northwest and central regions, thereby enhancing its supply chain network and local production capabilities [4]. - The establishment of this production base is expected to solidify Wahaha's position in the industry and support its long-term revenue growth [4]. Group 4: Industry Context - The Xi'an Economic Development Zone has attracted numerous well-known food and beverage companies, generating an annual output value close to 10 billion yuan [5]. - Earlier this year, Wahaha has shut down 18 production lines across various locations, indicating a potential restructuring within the company [5].